One of the most discussed topics lately has to do with the use, in various areas, of Artificial Intelligence (AI).
These debates, always heated, have stirred, for example, academia, with stakeholders seeking to "predict" the future of education and the job market.
The Higher School of Journalism (ESJ) and the Higher Institute of Communication and Image of Mozambique (ISCIM), for example, recently raised this issue during the International Marketing Seminar.
At the event, titled "From Academia to the Job Market," there was discussion about the growing interest in integrating emerging technologies to optimize marketing practices and strategies.
The seminar also provided a platform for the exchange of ideas between experienced professionals and academics, but also highlighted the ongoing need for education and collaboration to drive the evolution of marketing as a discipline and professional practice.
It featured speakers such as Zeiss Lazerda, Deisy Brao, Filipe Baloi, Mateus Simbine, and Sérgio Langa as the moderator. It also brought together students of advertising and marketing from ISCIM and ESJ.
Langa emphasized the urgent need for inclusion, especially highlighting the role of women in the field of marketing and calling on educational institutions to collaborate rather than compete.
Deisy Bramo, professor at ESJ, distinguished amateur marketing from professional marketing, highlighting the importance of the latter as an essential tool for sustainable and credible business strategies.
The seminar was part of the celebrations of International Marketing Day, May 27.
(By Renaldo Manhice)
