The need to include creative women in the global digital market was one of the reasons for the debate “Women in the Creative Economy in Mozambique” to be held in Maputo.
At the event, held by Kaleidoscopio, an institute dedicated to cultural research, it was highlighted that many Mozambican women, particularly those involved in artistic creation, still do not have in-depth knowledge of the internet as a tool for promoting and selling content. Thus, mentoring was identified as fundamental to the success of these entrepreneurs in the digital environment.
The power of digitalization was emphasized by economist and business manager Kátia Agostinho, who highlighted how this tool can boost creative businesses, creating new sales and collaboration opportunities.
“Women are often assigned the role of taking care of the home and family, even if they are involved in business or employed. However, technologies can help you optimize time, which is already scarce, facilitating the promotion and sales processes”, stated Kátia Agostinho.
Despite recognizing the advantages of digitalization, fashion and textile designer Djamila de Sousa highlighted the difficulties in stabilizing businesses in the digital environment in Mozambique. “Trust in online transactions is still low in Mozambique. Issues related to security, fraud, and electronic currency transaction policies, both nationally and internationally, make consumers and artists reluctant to adopt this business model”, explained Djamila.
As a solution, Djamila de Sousa proposes the implementation of better public policies for the development of the digital market, covering everything from tax and customs issues to training citizens on the potential of the digital economy.
Around 20 women, including artists, entrepreneurs and promoters of cultural products, participated in the debate. The event is part of Kaleidoscopio's activities in research on public policies and culture in Mozambique, a project started in 2012 in the city of Maputo.
(By Nágel Mungoi)
